Search Engine Optimization
Most of the traffic that comes to our site comes from Search Engines. This is true for many of the successful websites out there. Once you are listed in the major websites, you will be more visable to a wider variety of visitors.
There are a number of things that you can do to help boost your search engine rankings. This will help optimize your website for Search Engines.
Search Engines
Search Engines look for several items throughout your website to help index them in their databases.
Here are several pointers that you can follow to help increase your websites rankings.
Key Words
Everything starts with Key Words. Before you start anything else, decide which keywords will bring the most traffic to your website.
- Choose Keywords that accurately describe your website or products.
- Choose keywords that are as specific as possible.
- Research keywords to see how many people are actually searching for these words.
- Choose keywords that are not widely used by every other website out there.
- Choose words that are specific to your website.
Use the tool below to help find even more relavant keywords.
Use the tool below to see how your keywords rank.
Another free way to boost your search engine rankings is to make sure that your keywords appear throughout your website. This is known as Keyword Density. By having a higher keyword density, your website will be more noticible to search engines. keyword density requires that your keywords be placed strategically in the pages, and not just in a long list at the bottom.
- Use the keywords in the text of your pages.
- Use the keywords in image names.
- Use text links as well as image links.
Use this Keyword Density Checker to see how your website performs.
Domain Name
Search Engine Optimization continues when you choose your domain name. Choosing a domain name that comtains your keywords will provide a boost in your search engine ranking. When search engines look for relevant websites, the first thing they come acroos is the website name. If your website name displays some of the keywords that your potential visitors are looking for, you will have an advantage over those who do not.
Title Tags
Next, you need to choose a title for your website. This should also include several of your keywords. By providing your keywords in several places, you will become higher ranked in search engine results.
Meta Tags
Many search engines still use Meta Tags to help identify your website’s content. These tags are placed in the Header of each website page and they help many search engines easily identify the topic of each page.
