You may have had all the best intentions that you were going to focus on your small business marketing plan and have reached your marketing goals by now, but you haven’t done it. Don’t panic. Here is a list of marketing tips that, if followed, will ensure that you do achieve the marketing goals that you want to this year and for years to come.
1. The first stage in a successful small business marketing plan is that you need to remember that it is a plan and not a quick fix. Think about what your marketing goals are for the next three years rather than the next few months. If you imagine where you want your business to be in three years, it is far more realistic and less stressful than if you expect to have reached everything by the end of next week! These marketing goals can be to reach a certain level of income, pass a milestone number of clients or any other quantifiable goals.
2. Think carefully about your motivation to achieve your marketing goals. It is important to ensure that you actually want to achieve them rather than feel that they are expected of you. Don’t have items in your small business marketing plan that you truly do not believe in or want. If you have a real desire to reach your marketing goals, you are far more likely to reach them.
3. Another point is to have marketing goals that are challenging. One of the main benefits of attaining these targets is that they inspire you and take your small business marketing strategy to new heights. Of course, you don’t want to have unrealistic ambitions that you are almost guaranteed not to realize, but you do want to have goals that demand the best from you.
4. Consider how you are going to reach your marketing goals. You need to have a small business marketing strategy that identifies the steps that you need to take to ultimately reach your target. These can include seeking out new clients, networking and hiring more staff to help cope with the increase in business that you anticipate achieving. Your small business marketing plan should be as detailed as possible and follow a natural flow from where you are now to where you want to be and what it will take to get there.
5. Your small business marketing plan should take into account any additional skills that you will need to achieve your marketing goals. There are many ways to gain valuable knowledge without having to spend a lot of time and money on courses, including the internet.
The best way to maximize the benefits that you can gain by improving your skills is by having a clear idea of what your business aims are. This will give you the basis to find ways that you can increase your business acumen.
Copywriting is an essential part of any small business marketing strategy. Whether it is writing sales letters, brochures, marketing emails or website copy, all businesses need a good copywriter. Hiring professional copywriters can be extremely costly but you can save money by improving your own copywriting skills. Your small business marketing plan should include provisions for improving your copywriting skills by any of the numerous ways available until you can afford to hire a professional.
If your ultimate marketing goal includes expansion of your business, you are going to need to learn a number of complex skills involved in management.
6. Any small business plan has a much better chance of success if the targets are realistic. It is essential that you take time to thoroughly analyze which of your marketing goals, if any, are unrealistic. You need to be brutally honest at this stage and remove any targets that are simply impossible to achieve.
7. The next stage is to break down your three year small business marketing plan into three separate one year plans. This enables you to specify which marketing goals you want to reach by the end of the first year and the second year with the ultimate aim of having reached all of your targets by the end of the third year.
8. Prepare a detailed step-by-step plan for each of your marketing goals. You need to include every action that you are going to need to take to achieve targets on your small business marketing plan. Some of these steps will follow on from each other while others may have to be worked on together. It is important to be as detailed as possible with this stage of your small business marketing plan to maximize your chances of success.
9. Use a calendar. It doesn’t matter whether you use an electronic form of calendar, or a leather-bound diary, you need to transfer your detailed small business marketing plan into an actual timeframe. This will enable you to keep achieving your marketing goals on schedule.
10. It is worth having a monthly review of your progress. This is invaluable for ensuring that you have not let your small business marketing plan slide too far from your original schedule. If you find that you have not achieved as many marketing goals as you hoped in a particular month, due to whatever reasons, use it as a motivator to do better the next month.
You may well find that your marketing goals alter slightly as you work through each one. This is another reason why following these 10 steps is a good way of assessing what your aims should be and to help you realize them. Your small business marketing plan is likely to be far more successful.
Rexleecorner is a team of two dynamic women internet entrepreneurs. Irene Rexlee and Jo Peck are avid students of personal development, network marketing and internet marketing. Visit our website, RexleeCorner’s Secret today! Or for more resources, go to Rexlee Corner or Frond’s Cash.