For craft sellers who use Etsy, Artfire, DaWanda, or other online outlets, one of the most effective ways to drive additional sales has almost nothing in common with the internet, and is made of just plain, old paper!
Many of the best online sellers promote their work by sending creative business cards, sale announcements, or referral coupons with their product shipments. It’s a great way to get your message in the buyer’s hands and to keep them coming back to your store. When I’m shopping for handmade gifts, I always look through the stack of cards on my desk to rediscover those crafters whose work I loved the first time around.
For my own business cards I’ve been using an online printer called PsPrint. They focus on sustainability and recycled materials in their processes, and offer a pretty simple process for ordering their products and services. You can create business cards, postcards, direct mailings, and even have them do vinyl sticker printing. Be creative so your personality stands out! To try a test order, you can upload your own promotional designs to their website or, if you’re photoshop-challenged like me, choose from a wide variety of design templates they offer. You can preview your finished product before ordering, either as an image online or with a physical proof sent to you by mail. Check out their site for more information.
In a time where many of us only sell online, sometimes we forget to add a personal touch for our buyers. Send a business card with a handwritten ‘thank you’, and you’ll be surprised how this can enhance your relationship with your customers.